You can achieve more with less. We create products that are the simplest, most effective tools to help you realize your potential. Whether that is using The Five Minute Journal to bring gratitude into your life or the Productivity Planner to help you build the business you’ve always dreamed of. Our products will help you seamlessly create positive habits without investing years in experimenting and research to achieve the same results.

1,000,000+ Products Sold

You can say we started the guided journaling movement in 2013 with the launch of our best-selling Five Minute Journal which has been a favorite of celebrities like Emma Watson, Tim Ferriss, Camila Mendes, and many others.

WE ARE COMMITTED TO A BETTER FUTURE
Our newest products use Shiro Echo carbon neutral, 100% recycled, biodegradable, and FSC™ certified paper by Favini. No trees were cut down to create virgin paper to make our products. Our journals are bound in 100% cloth based natural fabrics like cotton or linen that don’t contain synthetic materials such as polyester and plastic.

1-1-1 PHILANTHROPIC MODEL
For years, we have been committed to give 1% of our profits, 1% of our products and 1% of our time to make a difference in the world around us, locally and internationally. This is the minimum and we often go beyond these requirements as in 2020 we have donated over $75,000 and 1,293 journals to charitable causes.

OUR MISSION
We are on a mission to help 1% of the global
population create a positive change in their lives. This is only the beginning.
Now is the perfect time to start living a more mindful, fulfilling life. Make the time to look after yourself, change the way you think and take notice as the world reflects those changes right back at you.

It's time to unleash your full potential.

It's time to be part of—Intelligent Change.