Whether you’re the proud owner of an eclectic palate or you’re serving up the perfect gift, there’s no limit to the types of cocktails you can explore.

Or how many, for that matter, because our alternatives are naturally zero proof, capturing the flavor and sensation of traditional spirits — but without the alcohol. All the juniper and cucumber of gin, blue agave and smoke of tequila, American oak and vanilla of whiskey.

Simply substitute in place of liquor in your favorite drinks. Start fresh with a crisp zero proof G&T. Get festive with a bright and smoky Ritual Paloma. Then class up, and wind down with the smooth sophistication of a non-alc Old Fashioned.

Driving, dieting, parenting, staying up late or getting up early? The choice not to drink just got a whole lot easier. Choosing what to drink? That’s a different story

• Includes 375ml bottles of Gin, Whiskey and Tequila Alternatives 

Ritual Began Because We Love To Drink
To eat too, and have adventures. We like to wrestle with our kids and climb mountains. We like to make art and we like to stay out too late laughing. We, by the way, are three friends, two of whom share a bed and a child. We're passionate foodies and damn good cooks, so Ritual started in our kitchens.

The goal wasn't to replace liquor -- bite your tongue! -- but to add a new tool to our cocktail kit. Another way to mark a moment.

Simple enough, right? Yeah, not so much. It took more than a year and hundreds of iterations to perfect our recipes.

We learned how to blend jambu and prickly ash, how to extract the essence of blue agave, reduce the oil in juniper and heighten the perfume of pine. We taste-tested vanilla from Madagascar against vanilla from China. We sought guidance from master chefs and held tasting sessions for Chicago's best bartenders.

We weren't interested in a glass of "something." We're not interested in new-age goop that defies explanation, or fancy spa water that bears no resemblance to liquor.

We weren’t satisfied until it tasted and smelled and felt like the real thing. A new way to make an old favorite (or an Old Fashioned.)

Because we care what we put in our glass, our recipes are labors of love.

Because we care what we put in our bodies, our flavors are all-natural with no allergens. That's peanut and tree nut free btw.

And because life is short, our company is still a group of friends. There are just more of us now. So here’s to friends clinking glasses – whatever may be in them.

— GG, Marcus and David

Who sells and ships your products?
All of the items offered are sold and shipped by the brand presented on the product page below the add to cart button. They will always ship using the standard method via DHL, FedEx, UPS or USPS.

This item is shipped and sold by Ritual Zero Proof

How much does shipping cost?
We offer FREE shipping on all orders unless noted otherwise in the product description.

This item's shipping policy is: Free Shipping

Do you accept returns?
Return policies for non-Bowery Ave. products are listed in the details of each product description. Most items are either final sale or returnable for store credit.

Items marked “Final Sale” cannot be returned unless defective. We sell these products as “Final Sale” to maintain such significant discounts.

This item's return policy is: Final Sale, No Returns

Note: All Bowery Ave. branded products allow for returns.

Can I cancel my order?
We typically send orders to be shipped every 4 hours, so depending on when you want to cancel or change your order you may be able to if it's soon after you place the order. Just send us an email as soon as you can: customers@bowery.ave.com

If within 7 days of your Bowery Ave. purchase, you find the identical item sold for a lower price by a different online retailer, Bowery will match the advertised price, including any applicable shipping fees charged by the other retailer.  Please email customers@boweryave.com with a link to the identical item on the other site to verify an eligible price match.

Our policy requires:

Price match must be on item of identical style, size, and color. We will not price match factory seconds, open-box items, any non-new merchandise, or items sold at auction or by a wholesaler or liquidator. The identical item must be in stock on the retailer's site. The retailer's promotions must be publicly visible on their site for verification and not require sign up. The retailer's first time customer and other personalized coupons do not apply. The retailer's website must be an authorized distributor of the brand. The retailer's price must be published in U.S. dollars.

We are obligated to charge any applicable sales tax on the competitor's price.

Price Adjustments

If an item you previously purchased from Bowery is marked down within seven (7) days of the original order date, we will adjust the price of an item, once. To verify a price adjustment, please email customers@boweryave.com

Include your original order number with your request. Eligible refunds will be applied to your original form of payment

Please note that any promotional pricing is for a limited time only and cannot be honored after the sale has ended.