We know that we aren’t alone in this passion for a great cup that can be with you all day – keep your coffee piping hot in the morning and keep your drink ice cold in the afternoon (or before noon – we don’t judge)!  We decided to create a brand for like minded people that embodies the “Work Hard Play Hard” mentality.  We designed our original 30oz prototype in 2014 in five different colors (when our competitors only offered stainless steel). We showed them to some of our close friends and everyone said the same thing "those are sick". That is when the SIC "seriously ice cold" brand was started. Since then we have added 6 additional sizes and countless different colors and designs.

Our vision of SIC brand is much more than just a cup label, we strive to invoke a lifestyle image that takes you to your happy spot.  It doesn’t matter if that spot happens to be on a boat, at a party, working the grill, on a beach, fishing in the early morning or anywhere else – our SIC cups will be just as excited as you will to be there for it!